Design is an iterative and messy and continuous process of:
1. Analysing » 2. Accepting » 3. Making Solutions » 4. Testing.

Design encompasses abstract and tangible forms.

Good design is an outcome of good choices and decisions.

Design is for everyone: The craftsman, a CEO, or even a mother.

CONTINUOUS BY DESIGN

Design is an iterative long game.

Good things take time.

When it ends, it really begins.

HAPPINESS BY DESIGN

Have a daily D.O.S.E.: Dopamine, Oxytoxin, Serotonin, Endorphine.

Love your team, client, craft.

Love the process: mess, ambiguity, gains from pain.

Happiness and passion = quality and efficiency.

CULTURE BY DESIGN

Culture has the shelf life of a banana.

Playing is hard work.

Culture is business.

WHAT WE DID

Reframe the possibilites and definition of what it means to be Inclusive.

HMW… design acceptance? 

HMW… design freedom? 

HMW… design for the impaired? After all, we are all impaired at some point of the day. For example:

• Physical injury
• Mother carrying a child
• Defective mobile screen
• Intoxication
• Encumbrance

PROBLEM

Designers love their greys.

SOLUTION

A tool to bring awareness and understanding on contrast, colour blindness, and visual impairment.

IDEAS

Use black text often.

Grey text should not be lighter than #767676 for screens.

Colours work too!