CLIENT: EWISE AGENCY: ALEPH ROLE: DESIGNER / ART DIRECTOR YEAR: 2014
The main goals of the app were to convert the eWise technologies and capabilities (digital vault, account aggregation, personal finance management) into a human-centric design that they could go to market with.
Data Made Friendly
Our challenge was to gather raw data and convert it into usable information—a financial tool that will aggregate accounts into a snapshot view, encourage good spending behaviour, improve budgeting, track finances and allow users to benchmark themselves against other similar profiles in an extremely secure environment.
A Native Mobile App
Being in an era where banking has gone from in-branch to mobile-centric, we knew that a native mobile app was a key piece of the strategy. We also designed a light weight mobile application to complete the entire digital ecosystem where a user could start on the desktop, but finish his experience on a mobile device.