Hello
I'm Poon, a multi-disciplinary designer. Today, I’m obsessed with form, function, and soul. I value the creative process and outcomes from tech—making with 💙 through research, insights, strategy, systems, design and creative ideas.
Design Director / Chief Opportunity Officer at Aleph.
Associate Lecturer at Republic Polytechnic, Singapore.
Occasional design instructor at General Assembly.
I've enjoyed crafting digital experiences for worldwide brands such as:
AAMI
AIA
Australia Post
Bangkok Bank
Bunnings
BMW
Centara
Circles
Commonwealth Bank
DBS Bank
eWise
Enterprise SG
Honda
IMDA
MasterCard
Mindef
Myer
National Australia Bank
NTUC
OCBC Bank
Singtel
Standard Chartered Bank
UOB
Singapore Airlines
Rolls Royce
The 1
Siam Commercial Bank
VP Bank
Form. Function. Soul.
Inclusive
Design is meant for everyone, and betterment. Everyone can apply design to their life—Child, mother or designer.
Joyful
Remember why we started the journey. It was to make a living from craft and fun.
Beautiful
Totally rounded and magical. All the way from aesthetics, to end-experiences.
Special
Not a replica of something that works. Apply your soul and make something outside status quo.
Pride
You’re as good as what you put into the world, next. Dare, and be responsible for the things and impact you create.
Make with heart.
The mindset of optimistic possibilities—teacher, artist, strategist, and engineer.
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Apply the power of childlike curiousity to craft. Manifest early, and move with agility.
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Design for longevity, scale and impact for the bigger picture. From purpose, to a profitable human-kind.
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The power of collective energy towards the state of flow. Develop relationships and drive collaboration.
