Hi!

I'm Poon. A multi-disciplinary hands-on Design Leader and maker of experiences at Aleph—crafting amazing solutions through research, strategy, insights and big ideas.

I love technology, diverse collaboration, co-creation, beautiful craft and the daily hustle 🤟.

I've enjoyed crafting digital experiences for worldwide brands such as: 

AAMI

Australia Post

Bunnings

BMW

Commonwealth Bank

DBS Bank

eWise

Honda

Siam Commercial Bank

Bangkok Bank

VP Bank
 

MasterCard

Myer

National Australia Bank

NTUC Plus!

OCBC Bank

Singtel TV

Standard Chartered Bank

UOB

Singapore Airlines

Rolls Royce

The 1
 

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